The most important details in this text are that eBay users use the search bar to type in general terms, not the "Search Title and Description" checkbox. This means that most searches only check the title, not the words in the ad's description. To ensure that you are ahead of other eBay sellers, the priority list for selecting the best title keywords should be taken literally, but keep in mind that they will not apply to every ad.
The most important details are to use obvious keywords that are relevant to the product you're selling, double-check that they're spelled correctly, and use general keywords such as "nr", "n/r", "no reserve", "free shipping", or "lot". If you have more than one item to sell and plan to list multiple copies of your ad, create unique titles for each one to increase traffic.
The first step, and as crucial to your success as anything else you learn here, is to clearly understand how eBay users find items to spend their money on.
They all use the same tool to find auction ads, no matter what type of buyer they are or where they come from; "They use the search bar to type in general terms...!"
Buyers rarely check the "Search Title and Description" checkbox and begin scrolling through the more specific results. Heck, the checkbox isn't even an option on eBay's front page; you have to do a "Advanced Search" to even see it. This only emphasizes the significance of your title keywords.
Some people prefer to browse categories rather than search, but we're primarily interested in general majorities, not exceptions to the rule.
In case you're not aware, this means that most searches ONLY CHECK YOUR TITLE, not the words in your ad's description!!!
Experience tells me that now that you know this, you are already way ahead of 70% of other eBay sellers; and that is a very conservative estimate...!
Now that you understand the significance of title keywords, here is a priority list for selecting the best ones for each of your ads:
Take these rules literally, but keep in mind that they will not apply to every ad you run. You have a maximum of 55 characters for your title, so do your best to fit as many as possible into this small space.
1. Use obvious keywords that are relevant to the product you're selling, and double-check that they're spelled correctly.
2. Misspellings of the obvious keywords from the previous rule. (According to Google, 33% of all searches are misspelled)... DID YOU SEE THAT? Thirty percent! Don't Forget This Section.
3. One or two general eBay keywords like "nr", "n/r", "no reserve", "free shipping", or "lot". These are keywords that many professional buyers look for.
4. Other general keywords such as "new", "free", "excellent", "pc", "usb", "dvd", "wholesale", or "supplies". You can only use those that are relevant to the product you're selling, but they're extremely effective.
Take these rules and write them down on a piece of paper every time you're about to list an ad. Typically, the list is far too long to fit in the title. Once you've completed your list, begin narrowing it down using the priority structure I just gave you until it fits within the 55 character limit.
If you have more than one item to sell and plan to list multiple copies of your ad, make sure to create unique titles for each one!!! If you don't, and simply use the same title for each copy, you're wasting your money. Multiple versions of the same ad, each with a different title, can significantly increase your traffic.
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